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WILL - Focus - November 16, 2012

I Want My MTV: The Uncensored Story of the Music Video Revolution

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(Duration: 50:20)

Did video kill the radio star? If so, it was with a lot of help from MTV. It's hard to remember that the initials MTV, now better known for reality programming, actually stand for "Music Television." In its first decade, MTV lived up to its name - it played music videos all day, the way a radio station played records. Though music videos had been played on television since the 1960s, MTV was the first outlet specifically programmed around music videos. We'll talk with Craig Marks and Rob Tannenbaum, authors of "I Want My MTV: The Uncensored Story of the Music Video Revolution" about the tumultuous first decade of MTV and the videos that made the 1980s and early 1990s memorable.