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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

 
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Bryce Hoffman, Award-Winning Journalist

Host: David Inge

At the end of 2008, Ford Motor Company was running on empty. In an effort to save the American auto industry, Congress offered a bailout. GM and Chrysler took the money, but Ford decided to save itself. The company did it by hiring an outsider, Alan Mulally. It turned out to be a very good hire. By early 2010, it was clear Ford had pulled off one of the most amazing turnarounds in history. We’ll get the story from our guest, Bryce Hoffman, author of "American Icon: Alan Mulally and the Fight to Save Ford Motor Company."

This is a repeat broadcast from Wednesday, June 27, 2012, 10 am