Never Say Die: Myth and Marketing of the New Old Age

March 02, 2011

Is it really possible to stay "forever young"? Susan Jacoby, author of Never Say Die, doesn't hesitate to challenge this theory—and in fact warns her readers that her viewpoints may seem overly negative to some. When she joins us on Focus today, she'll talk about recent spikes in Alzheimer's cases, Social Security benefit cuts, and the question of whether it is truly living longer that we seek... or simply living better​.

Guest: Susan Jacoby (journalist; author of Never Say Die: The Myth and Marketing of the New Old Age)