The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America

April 06, 2007

Few products have been as heavily promoted or as deeply entrenched in the American consciousness as the cigarette. The tobacco industry has long operated under one goal: casting doubt on the potential harm of smoking. Today on Focus, we'll explore the 50-year effort to mislead a country with Allan M. Brandt, author of The Cigarette Century.

Guest: Allan M. Brandt (Professor of History of Medicine, Harvard University Medical School; author of The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America)