Media Matters with Bob McChesney
Sundays at 1 pm Central on AM580
Media Matters features host Bob McChesney in conversation with a variety of guests. Listeners may call with comments or questions.
Bob McChesney is a research professor in the Institute of Communications Research and the Graduate School of Information and Library Science at the University of Illinois at Urbana-Champaign. "The media are central to all our lives," he says. "Yet the media are the most frequently misunderstood parts of our lives. We want to help people understand the role of media in society."
Subscribe to the Media Matters podcast
Subscribe to the Media Matters weekly email newsletter
Media Matters programs & archives:
Sunday, December 21, 2008
Advertising and Marketing to Children, with Juliet Schor.
Advertising and Marketing to Children, with Juliet Schor, Professor of Sociology at Boston College and author of Born to Buy: The Commercialized Child and the New Consumer Culture.
Audio archives:
Play now:
Download: mp3 file
Enjoy this post? Share it with others.
I've been really intrigued by some of the pressure being pushed at producers like Kellogg's as well as the fast food chains in recent years by some groups in terms of their marketing unhealthy products (very successfully) to children. In a free market, it's hard to say no to this, but I'm more shocked by parents' seeming inability to overcome or outsmart the marketing to any extent.
Thanks for posting this audio - brought up and discussed some interesting points. Regarding the above comment: I don't think its a parents inability to outsmart marketing strategies; rather it's convenience and, in general, a poor nutrional knowledge of what they're really feeding their kids. Just my 2 cents.
back to the main Media Matters page
Page 1 of 1 pages
What do you think? - Share your thought(s) about this program