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NPR - Illinois Public Media News - April 19, 2014

Can Wal-Mart Really Make Organic Food Cheap For Everyone?

By Dan Charles

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(Duration: 3:43)

Wal-Mart is promising to drive down the prices of organic food by bringing in a new company, WildOats, to deliver a whole range of additional products.

It could be another milestone in organic food's evolution from crunchy to commercial: Wal-Mart, the king of mass retailing, is promising to "drive down organic food prices" with a new line of organic food products. The new products will be at least 25 percent cheaper than organic food that's on Wal-Mart's shelves right now.

Categories: Business, Food

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