UI Professor Says Branding Romania Starts from Within
Posted Thursday, June 04, 2009 by Kirstin Skurka
University of Illinois Advertising Professor Diana Mincyte says that branding a country is more than just Internet advertisements and marketing. Romanian people must first understand who they are as a country, and gain confidence as a nation in order to lure people to come visit.
Professor Mincyte says that is why Italy has been so successful at tourism. Italians are very proud of their land, and claim themselves as the best place to visit. They say they have the best food, the best culture, the some of the most historical sites in the world. That confidence draws people in. Professor Mincyte says branding a country has much to do with culture, and a culture that is proud of itself is the most successful kind.
UI Professor Discusses Branding Romania :
UI Professor Discusses Branding Romania
Yes, a catchy video and slogan doesn’t accomplish anything if the meat and potatoes isn’t there.
Posted by John Korst on Monday, June 15, 2009 at 09:39 PM