Become a WILL Business Contributor

WILL is supported by hundreds of business contributors: 

• Underwriters get on-air exposure demonstrating support of WILL
• WILL Business Partners earn loyalty from customers, clients, & the public
• Advertising in Patterns magazine reaches 17,000 Friends of WILL
• Companies volunteer staff during WILL fund drives

A public radio listener/public television viewer is:

• 18% more likely than average to have a household income above $75,000
• 53% more likely than average to have a household income above $100,000
• 123% more likely than average to have a professional occupation
• 86% more likely than average to be the president or vice-president of a company
• 40% more likely than average to be vote in a national, state or local election
• 81% more likely than average to use a laptop computer at work
• 44% more likely than average to use a laptop at home
• 85% more likely than average to buy an airline ticket on-line
• 35% more likely than average to engage in domestic travel
• 65% more likely than average to engage in foreign travel
• 86% more likely than average to attend a live theater performance
• 42% more likely than average to drive Honda
• 140% more likely than average to drive a Subaru
  
  Source: MRI (Mediamark Research,Inc.) 2006

You deliver a vital and positive message about your company

Your underwriting message is crafted to suit your marketing and public relations needs while complying with the FCC* regulations applicable to non-commercial stations. Your announcement can be up to fifteen seconds in length and include some of the following elements:

• Underwriter's business or organization name, or that of the subsidiary
• Location of business
• Duration of business
• Business phone number
• A value-neutral description of the business or organization
• Trade names, products or service that identify the underwriter
• An established non-promotional corporate slogan

The Federal Communications Commission mandates that underwriting announcements may not include qualitative, comparative, or promotional language. Calls to action, pricing information and inducements to buy or sell are not allowed. Voicing will be done by station staff announcers. Final approval of copy lies with the station.

These regulations serve to protect the non-commercial content that public radio and television users value so highly. In this way, the special integrity of the relationship between the stations and their viewers and listeners extends to the underwriter as well. Public broadcasting listeners and viewers identify the underwriter with high quality programming.

* Section 399B of the Federal Communications Act of 1934, and sections 73.504(d) and 73.503(e), FCC 2D 255 (1944)

Check our current List of WILL Underwriters

For more information, call Les Schulte or Charlie Smith at 
WILL, 217-333-1070

back to top

Business Friends & Business Partners

By making annual gifts, a business can become a:

Business Friend

With an annual contribution of $120 to $499, Business Friends receive: 

• A 12-month subscription to Patterns magazine
• Acknowledgement in an annual Patterns listing of business contributors
• A subscription to our quarterly e-newsletter Insider Information. Click here for a sample. (Note: You will need the Adobe Acrobat plug in to print and view this document.)

Business Partner

With an annual contribution of $500 or more, Business Partners receive:

• A 12-month subscription to Patterns magazine
• Acknowledgement in an annual Patterns listing of business contributors
• Weekly acknowledgement on each of the three WILL stations -
  AM, FM and TV
• A subscription to our quarterly e-newsletter Insider Information. Click here for a sample. (Note: You will need the Adobe Acrobat plug in to print and view this document.)

For more information, call Les Schulte or Charlie Smith at 
WILL, 217-333-1070

back to top

Advertising in Patterns

Our monthly member magazine reaches 13,000 Friends of WILL.

An attractive audience

• 135% more likely than the average U.S. adult to have a college education
• 58% more likely to own a home valued at $150,000 or more.
• 147% more likely to attend a music performance

Source: MRI (Mediamark Research, INC) 2004
 

Patterns is attractive and well-read:

• A non-cluttered environment with only three ad pages per issue
• 80% of our members refer to it several times per month
• Judged best program guide among small market PBS stations two years in a row

For additional information call Les Schulte or Charlie Smith at 
WILL, 217-333-1070

back to top

You & your employees can be on the air

Many local businesses organize groups of employees to answer phones during our radio and TV fund drives.

The company gains: 

• exposure and an enhanced image as an active member of the community
• a chance to tell its story when we interview a spokesperson from the volunteer group live on the air

The employees find it's just a lot of fun

We'll be happy to tell you more. 

Just call Les Schulte or Charlie Smith at 
217-333-1070

back to top