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Business Support

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Join the organizations throughout central Illinois who have found that supporting WILL programs, educational resources and outreach is good business. This corporate underwriting or sponsorship provides valuable support to WILL while putting your company in front of some of the most educated and influential people in Illinois.

Your underwriting message will be crafted to suit your marketing and public relations needs while complying with the FCC regulations (Section 399B) applicable to non-commercial stations. The announcement may be up to 15 seconds in length and may include some of the following elements:

  • Underwriter’s business or organization name, or that of the subsidiary
  • Location of business
  • Business phone number/web site/e-mail address (five seconds)
  • A value-neutral description of the business or organization
  • Trade names, products or service that identify the underwriter
  • An established non-promotional corporate slogan

Take advantage of the opportunity to connect with WILL’s audiences in an uncluttered, targeted environment. To learn more about how an underwriting sponsorship can benefit your organization, please call Les Schulte at 217-333-7300.

WILL audience demographics

WILL-TV viewer profile

Weekly Household Cume: 83,000
Nielsen May 2010

WILL-AM listener profile

Weekly cume: 24,600
Arbitron: Fall 2009/Spring 2010

WILL-FM listener profile

Weekly cume: 24,500
Arbitron: Fall 2009/Spring 2010
WILL-PBS Viewer Profile chart WILL-AM Listener Profile chart WILL-FM Listener Profile chart
Download WILL-TV Demographics report Download WILL-AM Demographics report Download WILL-FM Demographics report
Station profiles

WILL FM 90.9/101.1 (Champaign/Urbana) 106.5 (in Danville)

  • 105,000 watts, 24 hour a day classical music station featuring WILL-produced programs Classic Mornings with Vic Di Geronimo; Live and Local with Kevin Kelly; Prairie Performances
  • NPR programming including Morning Edition and All Things Considered; A Prairie Home Companion from American Public Media
  • Weekly cume listeners 24,500 (Fall 2009/Spring 2010 Arbitron-Champaign TSA, M-S 6a-Mid, persons 12+)

WILL AM 580

  • 5,000 watts – 24 hours a day news and information station featuring WILL-produced programs Focus with David Inge; The Afternoon Magazine with Celeste Quinn; Keepin’ the Faith with Steve Shoemaker; and award-winning news from Illinois Public Media reporters
  • NPR programming including Morning Edition, All Things Considered, Car Talk and Fresh Air; BBC World Service
  • Weekly cume listeners 24,600 (Fall 2009/Spring 2010 Arbitron – Champaign TSA, Mon-Sun 6a-Mid, Persons 12+)

WILL TV/ PBS

  • Weekly household cume viewers 83,000 (Nielsen Index May 2010 Champaign-Springfield-Decatur)
Coverage map
WILL coverage map
FCC regulations

The Federal Communications Commission mandates that underwriting announcements may not include:

  • Qualitative, comparative, or promotional language
  • Calls to action
  • Pricing information and inducements to buy or sell
  • Language that directly or indirectly advocates particular positions or points of view on controversial issues
  • Music or other sounds that might be associated with an underwriter’s jingle, advertisement, or products (Radio only)
  • Music and audio signatures used with the underwriter’s name or logo may be acceptable. Theme music may be used with no singing or lyrics. WILL-TV reserves the right to determine acceptability. (TV only)
Sample announcements and spots

Radio Spot Samples

The Corkscrew Wine Emporium
Supporting WILL-AM & WILL-FM since 2002

Ratio Architects
Supporting WILL-AM's Morning Edition since 2004

Trophy Time
Supporting WILL-AM since 2004

Television Spot Samples

Country Arbors Nursery
Supporting Mid-American Gardener since 2003

Illini Pella
Supporting This Old House since 2010

Kirkland Fine Arts Center
Supporting WILL-TV since 2008