TV Worth Blogging
by David Thiel, Program Director for WILL-TV
An insider's view of public television programming and the issues that help determine what and how you watch
More Ratings Goodness for WILL-TV
Our copy of the February 2008 Nielsen ratings book arrived last week, showing strong audience growth at a time when most television channels are in decline. Each week an average of 129,000 households tuned in to WILL-TV at least once. That's up 9% from the same time last year and represents our largest audience for the February "sweeps" period since 2001. In prime-time, an average of 78,000 households watched each week.
Our top series was, as always, the Monday night Antiques Roadshow, with an average rating of 5 and one episode attaining an 8.5! (Again, one rating point is equal to one percent of the total potential TV audience.) An average of 21,500 households tuned in for the ever-popular collectibles show. Fueled by the high-profile "Complete Jane Austen" dramas, Masterpiece was a surprise hit with a 3 rating and 13,000 households watching. WILL's own Illinois Gardener was planted in fertile ground with a 2 rating and 9,000 households on average. Other top shows included our Saturday night lineup of Lawrence Welk, Antiques Roadshow, As Time Goes By and Keeping Up Appearances. Nature, American Experience, This Old House and America's Test Kitchen were also viewer favorites.
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