The Daring Strategy of Naxos Records

November 09, 2013

The last 20 years or so have shown a retreat of major labels from the recording of classical music. But in that time, Klaus Heymann, the founder of Naxos records, has become a major player in that field by following a daring marketing strategy. He priced his CDs low, used Eastern European orchestras at low fees, and recorded much esoteric repertory for the first time. We'll sample some characteristic issues by that label. 


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