Corporate Support

Join the organizations throughout central Illinois who have found that supporting WILL programs, educational resources and outreach is good business. This corporate underwriting or sponsorship provides valuable support to WILL while putting your company in front of some of the most educated and influential people in Illinois.

Your underwriting message will be crafted to suit your marketing and public relations needs while complying with the FCC regulations (Section 399B) applicable to non-commercial stations. The announcement may be up to 15 seconds in length and may include some of the following elements:

  • Underwriter's business or organization name, or that of the subsidiary
  • Location of business
  • Business phone number/web site/e-mail address (five seconds)
  • A value-neutral description of the business or organization
  • Trade names, products or service that identify the underwriter
  • An established non-promotional corporate slogan

Take advantage of the opportunity to connect with WILL's audiences in an uncluttered, targeted environment. To learn more about how an underwriting sponsorship can benefit your organization, please call Les Schulte at 217-333-7300.

WILL-TV viewer profile

Weekly Household Cume: 83,000
Nielsen May 2010

WILL-PBS Viewer Profile chart

Download WILL-TV Demographics report

WILL-AM listener profile

Weekly cume: 24,600
Arbitron: Fall 2009/Spring 2010

WILL-AM Listener Profile chart

Download WILL-AM Demographics report

WILL-FM listener profile

Weekly cume: 24,500
Arbitron: Fall 2009/Spring 2010

WILL-FM Listener Profile chart

Download WILL-FM Demographics report

WILL FM 90.9/101.1 (Champaign/Urbana) 106.5 (in Danville)

  • 105,000 watts, 24 hour a day classical music station featuring WILL-produced programs Classic Mornings with Vic Di Geronimo; Live and Local with Kevin Kelly; Prairie Performances
  • NPR programming including Morning Edition and All Things Considered; A Prairie Home Companion from American Public Media
  • Weekly cume listeners 24,500 (Fall 2009/Spring 2010 Arbitron-Champaign TSA, M-S 6a-Mid, persons 12+)


  • 5,000 watts %u2013 24 hours a day news and information station featuring WILL-produced programs Focus with David Inge; The Afternoon Magazine with Celeste Quinn; Keepin' the Faith with Steve Shoemaker; and award-winning news from Illinois Public Media reporters
  • NPR programming including Morning Edition, All Things Considered, Car Talk and Fresh Air; BBC World Service
  • Weekly cume listeners 24,600 (Fall 2009/Spring 2010 Arbitron - 2013 Champaign TSA, Mon-Sun 6a-Mid, Persons 12+)


  • Weekly household cume viewers 83,000 (Nielsen Index May 2010 Champaign-Springfield-Decatur)
WILL coverage map

WILL Covers urban and rural populations throughout Illinois and Indiana.

The Federal Communications Commission mandates that underwriting announcements may not include:

  • Qualitative, comparative, or promotional language
  • Calls to action
  • Pricing information and inducements to buy or sell
  • Language that directly or indirectly advocates particular positions or points of view on controversial issues
  • Music or other sounds that might be associated with an underwriter's jingle, advertisement, or products (Radio only)
  • Music and audio signatures used with the underwriter%u2019s name or logo may be acceptable. Theme music may be used with no singing or lyrics. WILL-TV reserves the right to determine acceptability. (TV only)
The Corkscrew Wine Emporium (Supporting WILL-AM & WILL-FM since 2002):
Ratio Architects (Supporting WILL-AM's Morning Edition since 2004):
Trophy Time (Supporting WILL-AM since 2004):
Country Arbors WILL Underwriting Spot
Illini Pella WILL Underwriting Spot
Kirkland Fine Arts Center WILL Underwriting Spot
a woman smiling
"I want young people
to know that the world is a much bigger place than the spot they are occupying at this time."
Please consider joining Pauline by including WILL in your will or future plans!

Moving Forward Together

Your gift of support to WILL helps enrich our community through the power of public media.

Stronger together now