About WILL

The Mission of the Division of Broadcasting


Illinois Public Media

Mission: Enriching lives through the power of public media.

Vision: Dynamic, thriving communities informed and inspired by public media.

Values: WILL believes it should:
  • stimulate minds and inspire lifelong learning.
  • provide a public forum for the diversity of voices and opinions essential to a healthy democracy.
  • provide programming based on quality content, respecting the intelligence of our audience.
  • explore issues of importance to the communities we serve.
  • be a trusted media organization, accountable and responsive to our constituents.
  • present a continuous stage for performing arts programs, assuring the arts a place in our daily lives.


WILL Newsroom

Mission: To inform and engage people in Illinois through high-quality journalism.

Guiding Principles: 
  • We are committed to accurate and fair reporting that highlights injustices, holds power to account, and seeks solutions to societal problems.
  • We cover stories that reflect our community and highlight voices that are too often left out.
  • We take pride in high production values and editorial quality and embrace new ways to meet audiences.
  • We build audience relationships that foster understanding, trust and loyalty.
  • We are a service of the University of Illinois but are editorially independent.