The Mission of the Division of Broadcasting

Mission: Enriching lives through the power of public media.

Vision: Dynamic, thriving communities informed and inspired by public media.

• stimulate minds and inspire lifelong learning.
• provide a public forum for the diversity of voices and opinions essential to a healthy democracy.
• provide programming based on quality content, respecting the intelligence of our audience.
• explore issues of importance to the communities we serve.
• be a trusted media organization, accountable and responsive to our constituents.
• present a continuous stage for performing arts programs, assuring the arts a place in our daily lives.

Mission: To inform and engage people in Illinois through high-quality journalism.

• We are committed to accurate and fair reporting that highlights injustices, holds power to account, and seeks solutions to societal problems.
• We cover stories that reflect our community and highlight voices that are too often left out.
• We take pride in high production values and editorial quality and embrace new ways to meet audiences.
• We build audience relationships that foster understanding, trust and loyalty.
• We are a service of the University of Illinois but are editorially independent.