![A handful of Kansas prairie plants in late winter. Cattle need the nutrient-rich green grass to grow.](https://will.illinois.edu/images/uploads/47401/122217_as_grassfedbeef_grass__medium.jpg)
Soaring Popularity Of Grass-Fed Beef May Run Into Roadblock: Less Nutritious Grass
The sales of grass fed beef have soared in recent years from $17,000,000 in 2012 to $272,000,000 in 2016. But the grass those cattle eat could be changing in ways that will affect the industry.