The Evolution Of Audience Targeted Ads On TV And Streaming Platforms

 

This undated image provided by Amazon shows a scene from the company's 2020 Super Bowl NFL football spot. Amazon will once again tout its Alexa voice assistant ad in a 90-second ad starring talk show host Ellen DeGeneres and her wife actress Portia de Rossi as they imagine what people did before they could ask Alexa to perform tasks.

Associated Press

Guest: Mike Yao, Professor of Digital Media at the University Of Illinois College of Media

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