Nicholas Carr, author of The Shallows
Nicholas Carr writes on the social, economic, and business implications of technology. He is the author of the 2008 Wall Street Journal bestseller The Big Switch: Rewiring the World, from Edison to Google, which is "widely considered to be the most influential book so far on the cloud computing movement," according the Christian Science Monitor. His earlier book, Does IT Matter?, published in 2004, "lays out the simple truths of the economics of information technology in a lucid way, with cogent examples and clear analysis," said the New York Times. His new book, The Shallows: What the Internet Is Doing to Our Brains, was published in June 2010. Carr's books have been translated into more than a dozen languages.