The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America
Guest: Allan M. Brandt.
Few products have been as heavily promoted or as deeply entrenched in the American consciousness as the cigarette. The tobacco industry has long operated under one goal: casting doubt on the potential harm of smoking. Today on Focus, we'll explore the 50-year effort to mislead a country with Allan M. Brandt, author of The Cigarette Century.