Best Of: Illinois moms’ influence on the Beanie Baby craze
Editor's Note: This segment originally aired in February 2022.
If you were a kid in the 90s or had one in your life, you probably lived through Beanie Mania—spurred by the cloth, pellet- filled stuffed animals known as Beanie Babies. The craze has ties to a group of northern Illinois moms, who helped Beanie Babies become the must-have collectors item of the late 1990s. The story of Beanie Babies is the subject of a new documentary called “Beanie Mania,” which is now available on HBO Max.
We were joined by the documentary's director to talk about the craze, its Illinois connection, and more.
Director of documentary "Beanie Mania"
'Beanie Mania' director Yemisi Brookes talks all things Beanie, the surprising twists the story took, and whether we could see another craze in the next few years. https://t.co/Tch2FFvIWg— Entertainment Weekly (@EW) December 22, 2021
Prepared for web by Zainab Qureshi
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