The 21st Show

Best Of: Illinois moms’ influence on the Beanie Baby craze

Pictured is a still from the documentary

Pictured is a still from the documentary "Beanie Mania."

Editor's Note: This segment originally aired in February 2022. 

If you were a kid in the 90s or had one in your life, you probably lived through Beanie Mania—spurred by the cloth, pellet- filled stuffed animals known as Beanie Babies. The craze has ties to a group of northern Illinois moms, who helped Beanie Babies become the must-have collectors item of the late 1990s. The story of Beanie Babies is the subject of a new documentary called “Beanie Mania,” which is now available on HBO Max. 

We were joined by the documentary's director to talk about the craze, its Illinois connection, and more. 


Yemisi Brookes 

Director of documentary "Beanie Mania"



Prepared for web by Zainab Qureshi

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