Our love/hate relationship with political TV ads

Odds are good that you’ve seen plenty of campaign ads on TV, heard them on the radio, and even read them on social media. How do these ads work? What do people understand about them? What difference do they actually make in elections? 

Guests:

Brett Gordon

Professor of Marketing, Kellogg School of Management, Northwestern University

Keith Boeckelman

Professor of Political Science, Western Illinois University