The 21st Show

The Legacy Of Aunt Jemima

An advertisement and

An advertisement and "updated" label from the 1990's. Quaker Oats

Recently, Quaker Oats acknowledged that the Aunt Jemima brand and logo was based on racial stereotypes, having roots in minstrelsy and slavery, and they announced that they’ll discontinue the brand. Many critics say the move is long overdue, but there’s also a push by some to tell the real story of Nancy Green, and ensure that her legacy is honored and preserved.

The 21st explores how Nancy Green became a symbol of this brand and why it's problematic. 


Professor Jason P. Chambers, Associate Professor of Advertising at the University of Illinois and author of the book Madison Avenue and the Color Line: African Americans in the Advertising Industry

Sherry Williams, Founder and President of the Bronzeville Historical Society

Marcus Hayes, author of Strategic Warfare and descendent of Nancy Green, for whom the Aunt Jemima brand was based on

Prepared for web by Zainab Qureshi

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