The 21st Show

What’s behind the Malört phenomenon?

 
Malort drink

Photo courtesy of Jeppson's Malört

Jeppson's Malört has become famous among Chicago drinkers and the bitter liquor is now gaining popularity across the country. A journalist who has writen about the "Rise of Malört" discusses how this happened and whether the drink is losing its Midwest character.

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Charlie Kolodziej 
Journalist and Author, The Rise of Malört: An Unexpected Midwest Princess
 

 

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