Education Blog

PBS KIDS 24/7 Is Here!

Postcard flyer with pictures of PBS KIDS characters

In 2013, the Neilsen Company found that live TV is by far the most popular way to view content for children ages 2-11.  According to Nielsen, 68% of weekly TV viewing takes place via live TV, compared to 11% on a gaming console, 9% on a DVR, 6% on a DVD/Blu-Ray, 5% via a multi-media device and 1% via the Internet on a PC. Nielsen also found that PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network.  We at WILL-TV understand the benefits of educational programming and the bond that can occur when watching television with your children and so - we are now offering PBS KIDS - 24 hours a day/seven days a week!  

You and your children can watch PBS KIDS on WILL-TV channel 12.2 or watch on demand clips from WILL KIDS 24/7, or via live stream through the PBS KIDS Video App.

By broadcasting our award-winning children’s programming 24 hours a day, we make it easy for you and your children to watch their favorite series during primetime and other after-school hours when TV viewing among families is high. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and

We would love to see pictures of our WILL-TV families and friends enjoying our new PBS KIDS 24/7 programming.  Be sure to like the WILL Education FB page and share photos or clips of you or your little ones enjoying our new program!

About WILL PBS KIDS: Airing on WILL-TV 12.2, PBS KIDS 24/7 channel will include popular favorites such as DANIEL TIGER’S NEIGHBORHOOD, ODD SQUAD, WILD KRATTS, Super WHY!, DINOSAUR TRAIN and more; PBS KIDS’ newest series SPLASH AND BUBBLES, NATURE CAT and READY JET GO! will also be featured. The schedule of children’s programming on 12.1 will be different from the 24/7 channel, offering families a variety of options. The full local schedule is available here.