Inside Apple: How America’s Most Admired—and Secretive—Company Really Works


Adam Lashinsky, Senior Editor at Large, Fortune Magazine

Host: David Inge

Apple is the richest company in the world. Apple is also one of the world’s most secretive companies. By all accounts it’s not a very nice place to work. As journalist Adam Lashinsky says, employees are expected to follow orders, not offer opinions. At the same time, Apple employees are very loyal, and the company has done very well. It’s the richest company in the world. What is the secret to Apple’s success? And should others take it as a model? We’ll explore these and other questions as we talk with the author of the book "Inside Apple."

This is a repeat broadcast from Monday, March 05, 2012, 11 am