Greg Mitchell, the editor of Editor and Publisher

Our guest this week is Greg Mitchell, the editor of Editor & Publisher. His latest book is "Why Obama Won."

In the first book of its kind, Greg Mitchell, award-winning author and editor of Editor and Publisher, probes the historic 2008 race for president, from the first primary to the aftermath of the election – from the "netroots" to the national media. Mitchell explored the campaign as it happened from a unique perch--as a columnist for a mainstream magazine and as a blogger for two of the most popular political sites in the world. In "Why Obama Won" he dissects, with insight (and often humor), all of the key moves and controversies, candidates ranging from Stephen Colbert to Sarah Palin, and the full emergence of new online tools and grassroots organizing as key players in the exciting contest. Political campaigns, and America, will never be the same. Mitchell is the author of nine books for major publishers, including "The Campaign of the Century" and, most recently, "So Wrong for So Long," on Iraq and the media, acclaimed by Bill Moyers and Bruce Springsteen, among many others.

Mitchell has written nine books, including Hiroshima in America (with Robert Jay Lifton) and The Campaign of the Century: Upton Sinclair's Race for Governor of California and the Birth of Media Politics, and his articles have appeared in dozens of leading newspapers and magazines.